A little pencil, a $2.2 billion industry
Qingyuan pencil industry started in the 1970s of last century, so far has more than 40 years of development history, has formed a whole industry chain including softening board, finished pen, equipment manufacturing, pen lead, paint glue and other products, products have also moved from single to diversified, specialized, high-end.
In 2010, Qingyuan County was awarded the title of "China Pencil Production Base" by China Light Industry Federation and China Pen Manufacturers Association, and in 2017, China's only national export pencil quality and safety demonstration zone landed in Qingyuan.
By the end of 2022, there are 42 pencil enterprises in Qingyuan, including 20 enterprises on the plan and 4 enterprises with 100 million yuan, achieving an output value of 2.2 billion yuan and an annual output of more than 7 billion pieces, accounting for one-third of the total national output.
Qingyuan pencil focus on brand strategy
In recent years, the pencil industry of Qingyuan County vigorously implemented the brand strategy, under the demonstration of a group of leading enterprises such as Jiuling and Hongxing, more and more independent brands emerged, gradually gained a foothold in the fierce market competition and expanded the territory, and the products under the "Feiyan" and "Hongxing" brand were awarded the title of "China Pen Famous Brand Products" by the China Pen Association.
Now relying on ODi, Hongxing, Jiuling, Hongye, Best, Qianyi, Anyi, Lianxing and other backbone enterprises excellent product quality and brand effect, Qingyuan pencils sell well at home and abroad.
Qingyuan has also been awarded the "China light industry characteristics and industrial cluster innovation and upgrading demonstration zone", "National foreign Trade transformation and upgrading base" and other "national brand" crown, the future will focus on advanced manufacturing and high-tech industries, continue to play its own advantages, to create a "global pencil wisdom capital".
Qingyuan enterprises insist on going out
Qingyuan pencil enterprises in improving their product quality and build brands at the same time, adhere to go out, vigorously promote the brand, the pencil companies frequently participate in exhibitions and industry activities. More than half of Qingyuan pencil companies participated in the Ningbo Stationery Fair 2024, bringing diversified, professional and high-end new products to show the world the vitality from Qingyuan.